Sydney Sweeney's net worth will likely only increase following her controversial American Eagle jeans ad, experts have told Newsweek .

The Euphoria and The White Lotus actor made headlines late last month over her partnership with the clothing brand. The tagline of the campaign, "Sydney Sweeney Has Great Jeans"—a wordplay on genes— sparked a fierce conversation about racism and eugenics .

However, some reputation management experts said the debate could boost her future earnings, with one predicting it would provide Sweeney with an "outrage cocktail of $5 million" by the end of the month alone.

The 27-year-old says in the advert, released on July 23: "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jea

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