Once a 10-pence treat designed to tickle the tastebuds of children, Cadbury Dairy Milk’s frog-shaped Freddo chocolate bar has since become a barometer for the UK’s rising cost of living.

Now, the daughter of the man who created it has revealed why she won’t buy Freddos any longer.

Harry Melbourne came up with the idea for the sweet treat almost a century ago, when he was just a teenager. After migrating from England to Australia, he began working at MacPherson Robertson’s confectionary factory in Melbourne.

There, he convinced his boss to change the shape from a mouse – which might scare children, he argued – to a friendly frog. On the shelves in Australia, the chocolate sold for a penny.

Since then, internet sleuths have argued the treat has shrunk in size and rocketed in price in the

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