Hip-hop mogul Rick Ross brought his signature style to South Florida on Friday night, unveiling a new line of designer bags at a high-profile fashion event attended by celebrities and fans alike.

The Miami native, known as “The Boss,” launched the collection during a fashion show, where he emphasized the cultural importance of fashion in hip-hop and his personal connection to the design process.

Local 10’s Alexis Frazier spoke with Ross ahead of the reveal to talk about the collaboration and why this moment marks a new milestone in his career.

“Well, you already know this is really too, too easy,” Ross said. “You know what I’m saying, when two winning teams come together, usually at this level we make history. And this was what we wanted to do — we wanted to do it in the luggage space,

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