A new feature on Instagram that let's users share their real-time physical location with others on the app has privacy experts concerned over the amount of data exposed and potential safety risks to users.

Called Instagram Map, the new feature was introduced on Thursday as part of an app update. On its blog, the company says the location-sharing tool makes it "easier for you and your friends to stay in touch through the content you're enjoying on Instagram."

"You can opt into sharing your last active location with friends you pick, and you can turn it off anytime," Instagram said in a blog post announcing the new feature. "You can also open the map to see content your friends and favorite creators are posting from cool spots. No matter how you use the map, you and your friends have a n

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