Two weeks ago, boxing made history in broadcasting. The sport severed its last remaining tie to linear viewing in the United States when the eight-year contract between Top Rank and ESPN ended with the New York show on July 26. About a month earlier, another significant promotion-broadcast deal also concluded. Across the pond, Ben Shalom ‘s BOXXER and Sky Sports reached the final stage of their exclusive $48 million (£36million) contract, which had begun in 2021.
But despite these changes, the outlook isn’t as bleak as it might seem. Latest reports reveal that BOXXER has joined forces with none other than the powerful British Broadcasting Corporation (BBC), the symbol of fair reporting in the free world. The public service broadcaster had severed its ties with boxing twenty years ago. W