When sports streaming platform DAZN entered the market, it was ambitious in aiming to end the pay-per-view model. Initially, DAZN delivered on this promise by offering events without additional fees. However, by 2022, the platform reversed course and reintroduced pay-per-view events on top of its monthly subscription. What DAZN struggled to achieve, the UFC’s new $7.7 billion partnership with Paramount+ and CBS promises to accomplish.

Dana White , UFC’s CEO, and Paramount announced a landmark seven-year deal on Monday that will move the promotion away from ESPN. Starting in 2026, all 13 numbered events and 30 Fight Nights will air exclusively on Paramount+ and CBS, effectively ending pay-per-view in the United States. White confirmed the deal on Instagram right after the announcement a

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