Turki Alalshikh Pressures DAZN to Follow Dana White’s $7.7B UFC Move After Dana White led UFC secured a monumental $7.7 billion deal with Paramount, GEA Chairman Turki Alalshikh pushes DAZN to follow

DAZN once emerged as the gallant knight in shining armor, vowing to vanquish the pay-per-view model once and for all. Yet, the sports streaming behemoth capitulated under fiscal duress and reinstated the PPV system. Now, the UFC, under the stewardship of Dana White, has accomplished what DAZN could not — securing a monumental $7.7 billion agreement with Paramount, which is fresh off its merger with Skydance just days prior.

Under the agreement, UFC will broadcast its 13 marquee events and 30 Fight Nights annually on Paramount+, with select events simulcast on CBS over the next seven years beginning in 2026. This marks the demise of the pay-per-view model for UFC in the United States, as Paramount also pursues international broadcasting rights for the promotion. UFC’s previous partnership