The BIG3 basketball atmosphere is one of a West Coast summer-style block party — quite literally — bursting with frenetic hip-hop energy brought straight to the hardwood.

At the center is legendary rapper and Hollywood A-lister Ice Cube , who, between games, stands before a BIG3-branded backdrop in the bowels of the Intuit Dome, greeting families and flashing Westside hand signs as cameras click.

“It takes a village; all these people have honed their skills to be the best,” Ice Cube, the league’s co-owner and founder, said of the atmosphere.

Rooted in the streetball tradition of three-on-three hoops played on neighborhood blacktops, the league rolled out its Summer in the City tour — a day-long showcase with eight teams vying for a $1 million championship.

Not shy on production value

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