Michael Saylor, a high-profile Bitcoin backer and co-founder of Strategy, again used a pop-culture image to push a Bitcoin message on X.

He posted an AI-generated picture that casts him as Indiana Jones inside what looks like a South American temple, and he captioned it, “I went looking for gold… and found something better.”

Short and pointed, the post repeats a long-running theme: Bitcoin over gold .

Saylor Channels Pop Culture

According to Saylor’s posts, this isn’t a one-off stunt. He recently shared another AI image that styled him like Tyler Durden from Fight Club.

The visuals are simple — they grab attention — and they keep Saylor in headlines. Reports have disclosed that the imagery follows a big corporate move, which helps explain why the social posts are more than memes.

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