SARAJEVO, Bosnia-Herzegovina (AP) — A short drive from the Mediterranean coast, mid-altitude mountain resorts near Sarajevo — traditionally dependent on snow sports — are slowly but steadily pivoting to attract summertime tourists.
Despite Bosnia’s notoriously poor record-keeping, tourism officials in the mountainous Balkan country of 3.3 million say a clear trend is emerging.
“We used to rely on snow, but there is no escaping the fact that snow is now likely to fall and accumulate at altitudes above 2,500 meters (8,000 feet) and our mountains are simply not that high,” said Haris Fazlagic, the Sarajevo tourism board president.
Fazlagic believes that by expanding their summer offerings, mountain resorts can lure tourists away from the scorching heat and high costs of traditional seaside