It was inevitable that Jenna Ortega would ignite a gothiccore revival the moment Wednesday’s second season dropped.

The hotly anticipated series landed on Netflix last week, shooting straight to number one in the UK. While the first season had fans firmly in Tim Burton’s grip, this latest surge owes just as much to Jenna’s masterclass in goth-glam dressing during the promotional tour.

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"It's the time to look forward, to start contemplating what sumptuous wares we'll be donning when the mercury starts to drop. And the perfect inspiration has fallen right into our laps courtesy of Jenna Ortega on her sensational press

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