Lisa Coffey is joining iHeartMedia in the newly created role of chief business officer.

In the role, Coffey will oversee the development of iHeart’s new advertising products and platforms, including programmatic solutions for broadcast radio, and lead iHeart’s effort to digitize and scale the audio ecosystem. She will report directly to CEO Bob Pittman and COO and CFO Rich Bressler.

Coffey comes to the position after working as global chief revenue officer at LoopMe, a tech company which uses artificial intelligence to improve brand advertising performance. She previously held leadership positions at Amazon, including head of business development for Amazon Hub and head of agency development.

Lisa Coffey is joining iHeartMedia in the newly created role of chief business officer.

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