Comcast, the Philadelphia-born media giant with roots in cable television, for years has been losing more cable customers than it’s been adding. And more recently, with leaders citing “a highly competitive environment,” it’s also lost broadband internet customers.

So this year, the company set in motion multiple new strategies to court consumers.

In the broadband and mobile businesses, that meant offering a national pricing structure, five-year price guarantees, a free mobile line for a year, and unlimited data packages for mobile customers.

The company also honed in on customer service, making it possible to buy products in fewer steps, and using Google AI to manage customer interactions, Comcast president Mike Cavanagh said in a quarterly earnings call late last month. He boasted “mor

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