We live in a post-Covid world that - let’s face it - is no longer arranged to see young, independent fashion brands glide gracefully to success. The odds are less runway, more obstacle course. In the midst of a cost-of-living crisis , dwindling sales and stockist pick-ups (never mind the Brexit-induced fees that have battered already stretched young business), designers entering the scene must now hustle harder than ever just to keep the lights on. Concrete solutions. No one’s got them. And yet, as the storm clouds thicken, those who know how to build a full-spectrum brand universe - core community, watertight identity, evergreen products - stand a far better chance of keeping their boat afloat.

Take Chopova Lowena, founded by Emma Chopova and Laura Lowena in 2017. The duo - the makers

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