Samuel Adams and Boston Red Sox star Alex Bregman are rolling out a new beer this week.

"Bregman's Beer" is Bregman's first custom collaboration since he joined the Red Sox earlier this year, and Samuel Adams' latest liquid tribute to Boston sports legends.

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The company is holding a big launch event on Thursday at 4:30 p.m., at the Samuel Adams Downtown Boston Taproom at 60 State St. They'll be raffling off cans of Bregman's Beer signed by Bregman himself.

“Alex Bregman is new to Boston, but he plays with the kind of passion and grit that this city instantly respects,” Lauren True, head of brand for Samuel Adams, said in a statement. “He’s a natural fit for Sam Adams, where achieving greatness and hometown pride ar

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