American Eagle's Instagram followers have skyrocketed following its ad campaign with actress Sydney Sweeney.

Newsweek reached out to an American Eagle spokesperson via email for comment.

Why It Matters

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus .

"Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color," she says in the denim ad. "My jeans are blue."

In response to the line, critics argued the wordplay with "genes" had "white supremacy" undertones. Others pushed back against the claims , however, saying that it was just clever marketing.

On August 1, American Eagle

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