From McDonald’s and Coca-Cola to Amazon and Apple, US-based multinationals are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi’s supporters stoke anti-American sentiment to protest against US tariffs.

India, the world’s most populous nation, is a key market for American brands that have rapidly expanded to target a growing base of affluent consumers, many of whom remain infatuated with international labels seen as symbols of upward mobility. India, for example, is the biggest market by users for Meta’s WhatsApp, and Domino’s has more restaurants than any other brand in the country. Beverages like Pepsi and Coca-Cola dominate store shelves, and people still queue up when a new Apple store opens or a Starbucks cafe offers discounts.

Although ther

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