When you think of maternity clothing, there’s a good chance that the image that comes to mind is of oversized, flowing silhouettes and styles that are a tad dated. The clothing can be a big upfront cost, especially for items that have a short lifespan (typically only through pregnancy and postpartum) and aren’t particularly stylish.

Toronto-based maternity brand Embrace sought to solve these common maternity clothing concerns and launched in 2022 with an ultra-soft nursing bra and a nursing tank that women would want to wear – read our review of some of the brand’s most popular styles. It has since expanded beyond maternity wear with the new Ribbed Bra Top , which offers all the softness and support of maternity clothing – no baby necessary.

To learn more about the process be

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