A millennial mogul denied bonuses to her employees as her business imploded — even while she spent lavishly on items that included $5,000 Chanel rollerblades, according to a report.

Daniella Pierson, who turned 30 last Monday, rose to prominence with a women-focused lifestyle newsletter, The Newsette, that she launched while attending Boston University in 2015.

Her entrepreneurial hustle landed her on Forbes’ “30 under 30” list of notable media figures in 2020 — helping her rub shoulders with A-lister Selena Gomez, pop singer Jewel and designer Diane Von Furstenberg, according to Forbes. 5

The next year, investor Peter Rahal took a 1.25% stake in her budding media company at a valuation of $200 million.

But Pierson’s self-made image has become bruised by constant exaggerations

See Full Page