Bell Canada signage is displayed at a store in Toronto on June 22, 2016. Photo by Brent Lewin/Bloomberg

MONTREAL Bell Canada is partnering with Perplexity, an AI-powered conversational search engine, to give its customers a year of free artificial intelligence services.

It marks another step in the telecommunications company’s foray into the AI space, having also signed a deal last month with Cohere to provide full-stack sovereign AI solutions for government and business customers.

Bell says its partnership with Perplexity will give eligible cellphone and internet customers access to Perplexity Pro, which is valued at nearly $300 for yearly subscriptions.

Perplexity Pro provides customers the ability to use AI models such as GPT-5, Claude 4.0 and Gemini 2.5 Pro, which can support

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