Meghan Markle's lifestyle brand has been brutally mocked by Prince William and Kate Middleton's friends, according to new claims.

RadarOnline.com can reveal pals of the royal couple ridiculed the announcement of her lifestyle company being rebranded to As Ever in February. Article continues below advertisement

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They reportedly referred to the Duchess of Sussex's latest business venture as "As If," as in "as if it will take off."

A source said: "It's caused quite a bit of laughter within the group. WhatsApp messages have been going back and forth.

"It's all very budget and rushed. Embarrassing, really."

William and Kate have distanced themselves from both Markle and husband Prince Harry since they left to th

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