Over the past decade, vaping has transitioned from a niche alternative to traditional smoking into a full-blown lifestyle trend — especially among young adults. In Australia, this trend is becoming increasingly visible, partly due to the silent yet powerful influence of celebrities and influencers. From backstage glimpses to viral Instagram stories, Australian stars have helped normalize — and at times glamorize — the act of vaping.

But how much impact do these public figures really have on vape culture in Australia? What role do they play in shaping public perception and consumer trends? This blog explores the growing intersection between Australian celebrities and vaping, touching on pop culture, social media, and even product branding — including the rise of alibarbar disposable vape

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