After a decade with the iconic fashion brand, BFRND — the music director at Balenciaga — gives Billboard his exit interview. See what the artist had to say about his work on the brand’s campaigns above.

BFRND: I had to rework something that defines sexy for a majority of people, and no one else than Britney can do that, but what I do with Balenciaga is also pushing boundaries. So, how do we do that? How do we merge both into one and create something that no one has heard before. When I arrived in fashion industry eight years ago, and there was not a lot of music composer really writing music specifically for the show. It was more curators choosing existing tracks for the show, and so when I arrived, I had to hammer that idea of bespoke music, but also building an identity for the brand. ‘

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