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The University of South Carolina has partnered with Blanchard Machinery to display corporate logos on the Williams-Brice Stadium field starting in the 2025 football season.

This marks the first time the stadium will feature on-field advertising, following the NCAA's recent approval of such sponsorships.

Blanchard Machinery, an alumni-led company, also will contribute to the stadium's upcoming $350 million renovation project.

COLUMBIA — Williams-Brice Stadium will have on-field corporate logos for the first time after the University of South Carolina announced a five-year partnership with Blanchard Machinery.

Beginning Sept. 6, the home opener of the 2025 football season , the Blanchard CAT and Blanchard Rental logos will be featured on both 25-yard lines.

The

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