NEW YORK — AriZona Iced Tea's legendary 99-cent price tag may finally face its end after nearly three decades, as company leadership grapples with the financial impact of new aluminum tariffs imposed by the Trump administration.

Don Vultaggio, the founder and chairman of AriZona Beverage Company, told The New York Times he is reluctantly considering raising prices on the company's signature tallboy cans for the first time since 1997, when the iconic 99-cent price was established.

Just over a year ago, Vultaggio affirmed his commitment to keeping the price at 99 cents for "the foreseeable future."

"I hate even the thought of it," Vultaggio told The Times. "It would be a hell of a shame after 30-plus years."

The potential price increase stems from the Trump administration's 50% tarif

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