The Red Bull group has assumed ownership of Newcastle Falcons rugby club, a move hailed as a 'landmark moment' for the sport. The club, now rebranded as Newcastle Red Bulls, is hoping to turn around its fortunes after a difficult few season.

The team will continue to play at its Kingston Park stadium on the edge of the city, with an enhanced emphasis on nurturing local talent through its academy. Steve Diamond, the current Director of Rugby, will maintain his role as he gears up the team for the upcoming season and lays the groundwork for a club that aspires to vie for trophies in England and Europe in future years.

With its establishment in 1987, Red Bull has amassed extensive experience in the sports sector, collaborating with over 900 athletes and teams. It has achieved success with t

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