ST. LOUIS, Mo., Aug. 12, 2025 (SEND2PRESS NEWSWIRE) — The Center for Innovation (CFI), known for cultural transformation in eldercare, announces a rebrand to AgingIN, a bold new identity that captures its mission to be the catalyst for person-directed living in the community of one’s choice.

“At AgingIN, our greatest innovation is people. We believe that aging is not a decline, but a powerful continuation of life. Our work is grounded in the truth that aging is living, and living is aging,” said Susan Ryan, CEO of AgingIN℠, who announced the new chapter in the nearly 30-year-old organization’s history at its 2025 annual conference, held in St. Louis.

“This rebrand isn’t just about a new name—it’s about bringing clarity, energy, and action to a system that continues to yearn for transform

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