British Retailer Boden Set to Open First U.S. Store in Georgia

LONDON — British high-street retailer Boden is setting its sights on the U.S.

The retailer is setting up shop in Alpharetta, Ga., with a 2,000-square-foot space at 5165 Avalon Boulevard. The store will open in November with a selection of womenswear, including partywear, festive knitwear, tailored suits and coats.

“The American customer has embraced Boden with such warmth and enthusiasm over the years, so it feels like the right moment to bring our brand to life in a physical space. We couldn’t think of a better home than Alpharetta for this exciting new chapter,” said Katherine Danneberg, Boden’s chief commercial officer.

The store will take after Boden’s aesthetic of bright colors and unexpected print combinations.

Adam Schwegman, head of retail leasing at Jamestown, which own