The early bird gets the worm and, in the case of Hey Dude’s one-day, secret sale, the early bird also gets 40% off select sale styles.

The shoe brand has a secret sale running only on Tuesday, Aug. 12, from 11 a.m. to 9 p.m. ET . During these hours, shop select sale styles up to 40% off with the code “DEALDASH” at check out. But there’s a catch.

Prices are lowest early in the sale, then the discount gradually shrinks. The discount schedule is as follows:

40% off sale styles from 11 a.m. ET - 2 p.m. ET

30% off sale styles from 2 p.m. ET - 5 p.m. ET

20% off sale styles from 5 p.m. ET - 9 p.m. ET

The sale includes viral styles like the Austin Lift Essentials , which is available in three colorways and going fast. To maximize savings and get more shoes on sale, shop before 2

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