The uproar over Sydney Sweeney’s American Eagle ad campaign has exploded on social media but it’s a different story elsewhere, according to a new survey — with only a small sliver of Americans saying they were offended.
Just 12% of Americans said they found the campaign offensive while an overwhelming majority said that they thought it was clever or didn’t have an opinion one way or another.
Nearly four of 10 respondents — 39% — said they viewed the “Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the Economist/YouGov poll. 5
The survey, which was conducted Aug. 9 to Aug. 11 among 1,635 adults, found that men were far more likely than women to describe the ad as clever (49% versus 31%), while wome