Taco Bell’s Baja Blast Midnight is first new flavor in 20 years

Baja Blast? Make that Baja Blast s.

On Aug. 12, Taco Bell announced the expansion of its Mountain Dew Baja Blast line with a new permanent flavor for the first time in 20 years: Baja Midnight.

First teased at Live Más Live in March , the drink is an “unexpected purple twist” on the original turquoise tropical lime flavor and hits Taco Bell menus nationwide — permanently! — on Aug. 14.

Taylor Montgomery, CMO at Taco Bell, says Baja Blast continues to be a “cornerstone” of the restaurant’s dining experience — after all, the OG drink has been turned into a pie and a gelato . Thanks to Baja Blast’s passionate fanbase, the chain is “expanding the universe for the first time.”

According to Taco Bell, the new flavor blends passion fruit flavor with the “recognizable taste” of Mountain