Taylor Swift is back at it with a new music announcement that is taking the internet by storm again.

Swift announced “ The Life of a Showgirl ,” her 12th studio album on Monday night with a podcast clip from “New Heights” — the podcast boyfriend Travis Kelce and his brother Jason Kelce host.

The new album features a glittery orange sparkling aesthetic.

Soon after the announcement, users flooded social media with memes, theories and versions of their own orange-coded themes to match the new album aesthetic. View Comments

Here are some posts from companies and organizations jumping on the trend.

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