Just 10 years ago, a fresh-faced youth named Sufie Rashid made history by being the first-ever Singaporean contestant to win the 2015 iteration of Akademi Fantasia, the highly popular Malaysian reality television show that produced artistes like Vince and Mawi.

The win put Sufie on the path to being a successful singer in the Malay music scene, with him releasing the acclaimed hit Aku Sanggup (I’m Willing) in 2016 and scoring numerous wins at award shows such as Anugerah Planet Muzik.

Now, a decade later, the 34-year-old is still making waves in the entertainment scene – just in a different way. Trading songs for spreadsheets, Sufie has been busy managing SAH Entertainment – the Singapore-based live events company he founded in 2022.

Despite its young age, SAH Entertainment has taken on

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