Bath & Body Works is opening kiosks in more than 600 college campuses nationwide for the 2025-2026 school year.
The kiosks will sell body creams and lotions, fragrances, diffusers, hand sanitizes, lip products, hand soaps and candles.
The kiosks aim to better serve Bath & Body Works' Gen Z clientele.
It's back to school for Bath & Body Works as the company announced plans to sell its products in over 600 college campus stores for the 2025-2026 academic year.
The brand's reach aims to strengthen its connection with Generation Z consumers after being named the No. 1 fragrance brand for American teens and the third overall most-shopped at beauty stores by teens in the Piper Sandler Taking Stock with Teens Spring 2025 Survey .
Bath & Body Works has partnered with ICM Distributing Comp