The Italian designer played a key role during World War II, defying the austerity of the era’s styles
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Every summer, Europe’s beaches fill with vibrant colors, silk prints that evoke psychedelia, and designs that celebrate feminine sensuality with exquisite elegance. Behind all these elements lies the story of an Italian creative whose emblem marked a turning point in design history: Emilio Pucci.
The history of the Pucci brand unfolds not only within the context of high fashion but also as a symbol of resistance. With a legacy of more than 70 years, before becoming a luxury empire, its founder, the Florentine Emilio Pucci, member of a noble Italian family, joined his country’s Air Force and inspired by the landscapes, transformed that panoramic vision into t