SpartanNash names new marketing exec for private brands

Dive Brief:

SpartanNash announced Monday it has hired Jason Ulichnie as vice president of OwnBrands Marketing.

Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash's private brands. He will also manage product innovation, pricing and promotions, and forecasting and sourcing.

Ulichnie brings around 20 years of retail and restaurant experience to SpartanNash as the grocery company prepares for C&S Wholesale Grocers to acquire it.

Dive Insight:

Ulichnie arrives at a time when SpartanNash is making progress on ramping up its private brands.

Ulichnie's prior private brand experience includes top roles at Walmart, Schnuck Markets and Southeastern Grocers. He most recently served as vice president of own brands at Schnucks for