UFC is taking on the world, and not just figuratively. UFC is taking on everything else you watch — yeah they’re talking to you , NFL — and aiming to be the biggest sports-entertainment product there is. UFC already has the global presence football and other American sports are craving to have, and now the leader in mixed martial arts/combat fighting has an ability it hasn’t had before to attract multitudes of new fans.

That’s what this week’s seven-year, $7.7 billion broadcast partnership between Paramount+ and UFC parent company TKO Group Holdings means. It wasn’t so much a deal as a declaration.

Ultimate Fighting Championship CEO and president Dana White, a face of UFC since 2001, likes to say, “I sell ‘Holy s---!’ moments for a living.”

That should have been the approximate reacti

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