Son Heung-min is living the dream—an American one, to be precise. It’s been just over a week since the South Korean international signed for LAFC and made his debut, yet the buzz around the most expensive arrival in MLS history shows no sign of slowing down. Forget soccer for a moment; the attention he’s already drawing from other sports, say basketball and baseball, suggests that Son is on the verge of becoming a true “ambassador” for the league.

The last time there was such buzz surrounding a major MLS arrival was when David Beckham –owned Inter Miami announced the signing of Argentinian superstar Lionel Messi , who has hardly stopped making waves in the States since. But from the looks of it, Son might just be the next big thing after La Pulga—at least, that’s what

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