In the middle of an ongoing cost-of-living crisis combined a heatwave, you'd expect people to be buying plenty of budget products and definitely things like summer sandals and sports shoes, right?

Well, perhaps not. Value-focused footwear and accessories retailer Shoe Zone released a profit warning on 13 August saying that for the months of June and July, “it experienced challenging trading conditions, principally a further weakening in consumer confidence, which has continued following on from the Government’s October 2024 Budget announcement”.

This has resulted in it seeing “less discretionary spend, with the continued impact of inflation, interest rates and higher savings rates, all of which have decreased footfall, with a resultant reduction in revenue and profit”.

So how much of

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