Aja Cohen of Teaneck used to spend hours scouring department store racks for activewear that was modest but also comfortable enough for her daily workouts.

Out in Central Pennsylvania , meanwhile, Ayana Ife was also sifting through shelves of local stores for clothing that was fashionable but concealing.

Cohen is an Orthodox Jew , and Ife is a practicing Muslim . The two share a belief that you don't have to bare it all to be beautiful. Both wanted to help women achieve their fitness goals without squeezing into body-hugging shorts or tank tops.

Frustrated by the dearth of sportswear for their observant communities, they created brands catering to active women who want to look stylish without flashing their flesh — part of a fashion sector that has grown along with the two relig

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