“I’m not there yet,” says Tory Burch , as a model walks into a conference room wearing a satin jacket in an athletic, boxy shape, with leather twine threaded through eyelets around the collar and hood. On one side of her sits Pookie Burch, associate creative director—and Burch’s stepdaughter—and on the other Brian Molloy , a stylist who has worked with Burch since 2020, just after she took a purely creative role at the company in 2019, relinquishing many of her CEO duties to her husband , Pierre-Yves Roussel.
The satin of the jacket is maybe a little too “maternal evening,” says Pookie, bordering on something heavy like brocade, but she’s sold on the unusual lacing. Burch, not so much, it seems.
The model leaves to change, and Burch has an assistant pull a 19th-century dinner jacke