Tensions between the Trump administration and Europe and a stricter entry regime for the U.S. were the two primary factors causing a significant decline in travelers from the continent through TUI, Europe's largest tour operator.

This drop is illustrative of how negative perceptions of the Trump administration's actions and rhetoric can feed back as tangible consequences for the U.S., in this instance a negative effect on the country's tourism industry.

Sebastian Ebel, CEO of TUI Group, said in a media call on Wednesday, August 13, to coincide with the company's quarterly results, that its customers are now looking to Canada, Africa, and Asia instead of the U.S.

"The main reasons for it being the tensions we see, but also news about travel into the U.S. becoming more difficult," Ebel sa

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