Ten years from now, it will be clear that the primary ways we use generative AI circa 2025—rapidly crafting content based on simple instructions and open-ended interactions—were merely building blocks of a technology that will increasingly be built into far more impactful forms.

The real economic effect will come as different modes of generative AI are combined with traditional software logic to drive expensive activities like project management, medical diagnosis, and insurance claims processing in increasingly automated ways.

In my consulting work helping the world’s largest companies design and implement AI solutions, I’m finding that most organizations are still struggling to get substantial value from generative AI applications. As impressive and satisfying as they are, their inhere

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