Fake Labubu dolls that could pose a choking hazard for young children have flooded the UK market, a consumer standards body has warned.

Legitimate Labubu toys, created by Hong Kong artist Kasing Lung and sold by Chinese toymaker Pop Mart, have become a viral and profitable sensation around the world. The palm-sized plushie, which has a bunny body, elf-like face and sharp teeth, is so popular that genuine versions are becoming increasingly difficult to come by.

In May, Pop Mart announced that it was temporarily suspending all in-store sales of the collectible across the UK following chaotic scenes of crowd surges and reported fights. Last week, thieves in the Los Angeles area broke into a store and made off with thousands of dollars worth of stock.

The toy’s massive popularity has led

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