Chappell Roan, a rising pop star, has pledged to perform in Saskatchewan, drawing attention to the province. In an interview with Zane Lowe on Apple Music, Roan stated, "I've never been there, but I promise I will perform there one day." She emphasized the need for Saskatchewan to gain global recognition, saying, "It's about time Saskatchewan get recognized globally," while on tour in Vienna, Austria.

Roan's latest single, _The Subway_, has contributed to the province's newfound spotlight. The song, which expresses post-breakup frustration, debuted at No. 3 on the Billboard Hot 100 this week. In the lyrics, Roan mentions moving to Saskatchewan, which has sparked interest in the Prairie province.

Tourism Saskatchewan has taken notice of the song's impact, promoting it on social media. A post read, "If @chappellroan is moving to @tourismsask, so are we," accompanied by a video created in collaboration with Destination Canada.

In preparation for the song's release, Captive Media, a local production company, was commissioned by Universal Music Canada to create a teaser video in Saskatchewan. Content creator Jill Dukart described the experience as "a whirlwind" and a dream come true. She expressed excitement about having a prominent artist like Roan sing about the province and pronounce its name correctly.

During the interview, Lowe humorously suggested that a statue should be erected in Roan's honor and proposed an open-air concert in Regina, calling it "epic." Roan responded enthusiastically, saying, "I can't wait to go," and added, "I also just love that the capital is called Regina."

Roan explained that she chose Saskatchewan for her song because it rhymed with other lyrics. The mention of the province has resonated with fans, leading to a flurry of social media activity, including memes and videos of people expressing their desire to move to Saskatchewan. The excitement surrounding Roan's single and her connection to the province highlights a growing cultural moment for Saskatchewan.