A Belgian non-profit has launched “Virtual Donors”, a campaign embedded in popular video games such as Minecraft, Fortnite, and Baldur’s Gate 3 in a bid to boost organ donor registration.

Belgium operates an opt-out system, which means that citizens are automatically considered donors and need to formally object to opt-out. But the Leuven-based Re-born to be Alive organisation says formal registration remains important, as families are able to block donation if a person’s wishes are unclear, Belgian news agency Belga reports .

“We want to reach younger audiences through experiences that speak their language," said NGO founder Stephanie Keustermans.

In the campaign’s customised gaming experiences, players who lose their lives in-game are able to grant up to eight extra lives to their

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