It pains me to admit this now, but when Thomas Skinner was on The Apprentice in 2019, I was a fan.

In its fifteenth season by then, the show had long felt tired and its contestants blended into one forgettable caricature: useless at business, lacking in charm, and instantly erased from memory the moment each series ended.

That was, until Skinner. His bolshy – albeit often misguided – confidence made him stand out from the usual parade of tepid candidates.

He had buckets of charm, threw himself under the bus to protect his teammates, was unmatched when it came to customer service, and his dad dancing was just the right level of cringe to still be endearing.


Staying true to his word, he was a grafter, which is the very quality he’s since used to build an unnervingly successful brand.

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