Taking on the Fleet Street rumor mill isn’t easy, but it appears SiriusXM and Howard Stern are giving it a shot.

In the lead-up to Stern’s next contract talks with the satellite radio giant — his five-year deal was estimated to be worth $100 million a year and is up at the end of 2025 — a familiar refrain of “Is this it for Howard this time?” has echoed a bit louder given his age, 71, and this transitional media moment (podcasts are flooding the zone, and also becoming the new TV, too).

This time it was The Sun , with it’s Aug. 5 air quote “to be canceled” headline, that sent a reminder that it’s once again negotiations time between “King of All Media” and his home for the past two decades. The News Corp. paper, citing an insider that contradicted its own headline, said that Sirius

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