Internet and media giant Comcast launched a soccer-focused video package exclusively for its Xfinity customers on Wednesday, as it looks to attract sports fans ahead of major events, including the 2026 FIFA World Cup.

Comcast has priced the offering, called "World Soccer Ticket", at $85 a month. The bundle includes nearly 60 broadcast, cable news, and sports channels, along with a premium subscription of NBCUniversal's Peacock streaming service.

As cord cutting continues to hit traditional TV revenue, live sports content has emerged as one of the few formats that still draw millions of eyeballs and boost advertising demand.

The package comes ahead of the 2026 FIFA World Cup, which will be jointly hosted by the United States, Canada and Mexico. Every match of the quadrennial tournament w

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