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Amazon is rolling out same-day delivery of fresh foods to more pockets of the U.S. as it looks to encourage shoppers to add meat and eggs to their order while they're browsing its sprawling online store.

The company announced Wednesday it's bringing the service to more than 1,000 U.S. cities and towns, including Raleigh, North Carolina, Tampa, Florida, and Milwaukee with plans to reach at least 2,300 locations by the end of this year.

Amazon began testing the service in Phoenix last year and in additional cities this year, where it found shoppers frequently added strawberries, bananas, avocados and other perishables to their order.

"Many of these shoppers were first-time Amazon grocery customers who no

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